How it started
The idea started during lockdown: "What if we open something of our own?" and then it really happened.
Before choosing whether to work with us, we think it is fair to introduce ourselves.
Who are we?
Behind Yellow Souls Studio there are Elena and Lorenzo, an Italian couple with a passion for fashion but not only.
Elena
I have been creating outfits since I was playing with Barbies and spent hours deciding what they should wear. I used to sew with my grandmother because I always wanted something I could not buy.
When I discovered clothes from my aunts and my mom's youth, I became obsessed with vintage and started collecting at 13.
Growing up, I realized fashion was my way of expression and a very liberating one.
As a teenager I loved miniskirts, weird socks and Vivienne Westwood.
I took my first fashion course at 18 and started working in the fashion industry as a photo model at 16. I moved to Milan to study at Istituto Marangoni Milano Fashion Design and graduated in Fashion Design.
My studies continued with diplomas in image consultancy, personal styling, fashion styling, sustainability specialization and additional certifications.
I worked in fashion for years before making the risky decision to work for myself, and I am glad I did.
Greatest loves: Lorenzo, our dogs and sport.
What to expect: An unusual approach, endless energy and fun.
Lorenzo
Music and fashion are the ways in which I have always expressed what I felt, much more than words.
In high school I dressed without following fashion trends. Digging in my grandfather's closet started my interest in vintage fashion.
My style is a mix between vintage and modern. I am curious to meet new designers and be inspired by what is coming in fashion's future.
Edinburgh was not in my plans. I came here to follow love, and living and working in Leith makes you feel part of a beautiful community.
I work in fashion and banking, and having both skill sets is useful.
Yes, I did color analysis, and I am a spring.
Greatest loves: Cycling, our dogs, Elena and traveling.
What to expect: Total organization, attention to detail and an incredible memory.
Kombucha and Chai (Latte)
We have been working in fashion since we were adopted by our parents.
From kennels to working as shop assistants and models has been great.
Our job at the shop is to welcome you, cuddle you and take photos with you.
Kombucha is the big sister and Chai is the little trouble-maker of the house.
You can find us at the shop twice a week maximum, but we love working there.
Greatest love: Our parents, snacks and the park.
What to expect: Some barking, lots of cuddles and some trouble.